joel's blog

Do you need a social media expert?

I recently had a great conversation with our expert Social Media partner Peggy Dolane. Not enough people know basic smart approaches to how Social Media can be leveraged, so I asked Peggy to share some of her ideas that will hopefully be useful to you. Along with my hundreds of Tweets regarding social media, I hope you will find this information from Peggy useful.

Why a Brand and Communications Strategy matters.

As part of its core package of services, Fuse IQ is pleased to offer content development and strategy through our affiliate, Worth Collaborative. I recently sat down with principals Kim Waag and Mary Orth to discuss how brand and communication strategy relates to web content development and why it matters for nonprofits.  

Q. With regard to nonprofits, what is the difference between mission, brand and communications?

Power to the people!

Check out www.sparktherise.com, or www.ideaken.com, or even www.ioby.org. What do these sites have in common? Utilizing the crowd to help people get resources to bring their ideas to fruition. What if we could take this one step further?

Consider this:

A crowdsourcing primer

You may have heard of the terms, "crowdsourcing", "crowdfunding" or perhaps even "crowdbrain."  What is this all about? How can one leverage the crowd mindshare? What crowd services are available to me that will help my organization? Is this the next evolution of the social web? Does this apply to me at all? All good questions I will attempt to answer in this post.

Video is easy?

Grab your Mobile phone, take a video of persons at your latest function, post it to YouTube or Vimeo. Grab the embed code and post it on your site, Tweet your new video post. It's that easy!  What did it cost you? TIME. 

Going Mobile - more thoughts

When planning your mobile site, it is of utmost importance to consider what functions your mobile users need and what functions you want them to have access to (like Donate). 

Going Mobile - how to start planning

It seems seasonally we hear about web fads and trends. Some stick and others simply take time to mature. Mobile is sticking and maturing. OVER 1 billion cellphone users use smartphones! A recent Google sponsored study shows:

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