Benaroya Research Institute
Project Overview
Benaroya Research Institute at Virginia Mason (BRI) is an international leader in immune system and autoimmune disease research. Its team of world-renowned scientists identify causes and cures for devastating diseases including diabetes, arthritis, heart disease and cancer.
BRI engaged Fuse to help them use their online presence to reach out to all of BRI’s audiences with their mission, goals and achievements.
Goals
Fuse redesigned and re-organized the site to highlight BRI’s contributions to medicine and clearly communicate the reputation of BRI as a cutting-edge, internationally known research institute.
To accomplish this we streamlined navigation so that key audiences could get the information they needed quickly and easily, implemented a content management system (Drupal) so that BRI could easily manage, organize and publish content and integrated a 3rd party donation portal seamlessly into the site
Approach
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Target Audience Analysis
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User Experience Studies
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Web Design
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Information Architecture Development
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Content Analysis and Optimization
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Content Management System Implementation (Drupal)
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E-Commerce Integration
Results
Since the new site launch BRI is experiencing significant increase in site traffic resulting in raised awareness about its mission and programs, while simultaneously engaging stakeholders in the advancement of the organizations goals.
Content and information remains fresh and relevant, and there is increased marketing of events to the community and constituents.
