Video is one of the most effective ways to get attention and drive viewers to take action.
Whether you are seeking to engage your customers and build trust, add a face to your company or drive traffic and solicit engagement, our affordable and powerful video products will meet your needs.
Online Video Marketing Today
“181 million viewers watched 37 billion Videos in March 2012” - comScore
Video is one of the fastest growing types of content on the Internet. With so many videos being consumed online, the value of video as a marketing tool is paramount. It drives search results, engages customers, builds trust and increases conversion rates.
Video Drives Search Results
“Video is 53x more likely to appear in a front-page Google result” - Forrester
Search results matter. In fact, according to ReelSEO.com, videos in universal search results are said to have a 41% higher click through rate than their plain text counterparts. Clearly commanding so much attention from the average search user, businesses and organizations of all types are increasingly adding video to their outreach and marketing mix.
Video Influences Discovery & Engagement
“Landing pages with Video generate 4-7x more engagement and response rates" - SearchEngineWatch
Today, customers are only interested in engaging and interactive content. They expect content to be highly intelligent, intuitive and useful. Online video delivers all of that in a quick and concise way. It’s less expensive than TV yet still offers editorial and production values that are just as high. It's an innovative, engaging and non-intrusive way of marketing to your customer.
Video Increases Conversions
"Video has a 400% higher engagement rate compared to static content" - Flimp.net
While a picture is said to be worth a thousand words, a product video can be worth a thousand conversions. In fact, a moving picture is the most compelling way to tell your story. People greatly prefer watching video compared to reading text for its ability to engage – and this spans just about every industry. When it comes to engagement, online video is 5.33 times more effective than text. Video is really one of the few strategies that works well regardless of the vertical in which it is used.
Video Drives Effective Marketing
“Video in email marketing has been shown to increase click-through rates by over 96%” - Implix Email Marketing Trends
Among other forms of marketing, online video greatly improves email marketing effectiveness. The number of marketers planning to use video in email campaigns has increased 5x in the past year (Implix 2010 Email Marketing Trends Survey). This is because videos are pervasive, valuable and an integral way of communicating a variety of messages to customers.
Differentiate your company with HD Video
If you`re not already communicating your stories via online video, you are missing out on an opportunity to talk to a large and engaged audience, improve your online visibility, generate leads, earn credibility and drive action.
Fuse IQ client video examples
In 2011 Fuse IQ worked with the SeattleBioMed BioQuest Academy to convert their site to Drupal, create an online Flash-based edutational game (click on Pathogen Panic! under "Play") and produce a number of videos. Below are samples of that series, and you can view all the videos on BioQuest Academy's YouTube channel.
Our New Production Platform
We at Fuse IQ feel all our clients should be taking advantage of video. In order to do this at an affordable price we have sought out a partner who we can trust to deliver consistant quality video production at a fraction of the cost of many production studios. Through this partnership Fuse IQ can now offer you quality, inexpensive video of all types:
- Company profiles
- Client/customer testimonials
- Scripted ads
- Video news releases
- Event coverage
- Feature stories
Our service provides an easy, online video portal, along with dedicated producers and 24/7 customer service. From ordering and production to delivery and approval, Fuse IQ makes video production simple and hassle-free. Contact us today for a free consultation!