Video Statistics

Some pretty incredible video usage statistics:

Video increases the chance of a front-page Google result by 53x (Forrester)
624 million searches are performed in the U.S. daily (comScore)
Video results appear in about 70% of the top 100 listings, the type of content most often displayed in universal or blended search results. (Marketingweek, 2011)
Only 10% of users look past the first page of search results; 5% past the third

Video has a 400% higher engagement rate compared to static content (Flimp.net)

86% of consumers use search engines to find local businesses (WebVisible/Nielsen Study)
Videos in universal search results have a 41% higher click through rate than their plain text counterparts (RealSEO)
YouTube is the number two search engine next to Google (comScore)

3 Billion videos are viewed on YouTube every day

20 million videos are uploaded to Facebook each month
39 Billion videos are viewed per month in the U.S. That’s 211 videos viewed and 16 hours of time spent per person per month (comScore)

Landing pages with professional video generate 4-7x more engagement and response rates (SearchEngineWatch)

Online listings with video receive 70% more views (Angie’s List).
By 2014, its expected that 90% of internet traffic and 66% of all mobile data will be video

According to Cisco, video will increase from 30% of Internet traffic to 90% of Internet traffic by 2013. (Cisco, 2010)

86% of the internet audience is watching online video - that’s 183M people
60% of content-sharing messages specifically mention a brand or product name
In the last three years, cell phone video traffic has increased 5000%

Pretty incredible...

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