FareStart is on a mission to transform the lives of people living in homelessness by equipping them with the tools they need to succeed in their careers and lives. FareStart approached us with a unique set of challenges: they needed a website that would highlight their programs here in Seattle as well as their national initiative called Catalyst Kitchens, all while having the right digital presence to reach a broad and diverse audience, ranging from potential students, to donors, and prospective global partners.
A complex, multi site project can feel overwhelming when you look at every component, and at the forefront of FareStart's mind was usability and ease of maintenance. We started with building the foundation: two sites that shared base code and were fully responsive across every platform. Next, we customized the FareStart site and the Catalyst Kitchen sites so that all content could be added, changed and maintained separately without affecting each other. This simplified the long term process for FareStart staff and more clearly defined two separate initiatives taking place under one roof.
FareStart needed a website that was able to successfully convey their message to several unique audience groups. From potential culinary trainees, to restaurant and catering customers, to global Catalyst Kitchen partners - each have a different use for the site. We included features like a Food Service Partners Map, an online payments feature, and a brand new member portal that serves up visually dynamic content in small, digestible pieces and makes it easy for different users to navigate directly to their interests and needs.