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About the Project

When it comes to ocean conservation, one choice that can start making an immediate difference is purchasing sustainably sourced seafood. Sometimes that’s easier said than done. The Conservation Alliance for Seafood Solution, which connects leading conservation groups working alongside over 80% of the North American grocery businesses, commissioned our client, FishChoice, to build a site that would make this process more transparent and possible.

Screenshot of FIP rating and progress page
Challenges:
Create a complex, highly technical Drupal site that would highlight mass amounts of data in an interesting and understandable way, that could also be easily managed by non-Drupal users.

With over 50 separate fields and multiple types of data content, we knew right away that the back end of the Fishery Improvement site needed to be easy to process and maintain for non-Drupal users. Additionally, we wanted to take this data and present it in a visually appealing way to people searching and using the site.

The end result was a custom-built application that breaks the input process down to manageable portions, and helps the user enter large quantities of data by using field groups and collections - and we added plenty of help text. The site was built using an iterative process, with real users entering sample data to ensure that it was on point and easy to understand. Additionally, the compile all of the steps into a simple process, we created a custom interface using tabs so that it wasn’t necessary to understand Drupal administration tools in order to add content. Finally, we designed a searchable directory so that users can search by species, gear type, location, or name.

For industry’s conservation leaders, the question is no longer whether you’re sourcing from a FIP, it’s whether the FIP you’re sourcing from is making progress. For the first time, FisheryProgress.org makes it easy to find a reliable answer.

John Silva of Lusamerica Fish