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Online tool connecting sustainable fish buyers and sellers, using Drupal 7
FishChoice is a non-profit founded in 2008 to serve the U.S. and Canadian seafood industry. FishChoice.com is the first tool to fill a crucial missing link in the supply chain connecting buyers and sellers, making it easier to find, procure, and sell sustainable seafood products. It has amassed a sustainable seafood directory of over 3,500 product listings from over 400 suppliers, across an estimated 150 different species of wild and farmed finfish and shellfish. The website is used by over 4,000 seafood professionals.
FishChoice approached Fuse IQ in June 2012 to convert their outdated website from DotNetNuke to Drupal. They had done their homework and through several demonstrations by Fuse IQ were convinced not only could Drupal satisfy their needs, but Fuse IQ was the team to design and build it!
We rebuilt and redesigned the website using Drupal 7. Fuse IQ had to dive deep into understanding the world of sustainable seafood in order to migrate all the existing data to the new system. We added a comprehensive custom search interface for seafood products that allows buyers to find products and suppliers. With the addition of supplier profiles on the new site, we built a filterable supplier directory and map interface (Leaflet) to find them.
There have been many follow on projects since the original build, including the addition of Seafood Guides and an interactive map to find Sustainable Seafood Restaurants.
FishChoice returned to us to complete a major modification to their site in 2015. We modified the underlying data structure to incorporate Seafood Ratings which included a massive migration of existing content. We added some exciting new features such as the Sustainable Rating Search, where buyers can find the best species alternative by rating. We also recently overhauled the Seafood Search and Seafood Guides to take advantage of the new data structure.
FishChoice offers many resources and tools to literally matchmake between sustainable seafood suppliers and buyers who are interested in maintaining sources of properly obtained seafood products. Users can search the thousands of seafood products and click through to sellers who provide them.
FishChoice.com will continue to evolve with additional features and with Drupal they now have the foundation to support it.