Content Strategy

Empower your mission through pragmatic insight

A great idea starts with a solid and insightful strategy, and flourishes when communicated through meaningful content. Let us help you expand your mission and grow your impact in the digital realm.

1. Goals

Together, let’s sit down and start by defining your goals, and helping you understand the best ways to achieve them. By identifying and mapping outcomes, your project gains the benchmarks it needs to reach success.

2. Audience + Personas

Identify and connect with your target audiences in more effective ways by understanding who they are, why they are visiting, and what drives their behavior.

3. Inventory + Analysis

Content inventory and analysis allows us to understand the extent and range of content in your current site, and find opportunities for improvement. These critical components inform decisions on data modelling, information architecture, user experience, as well as display mechanisms, and lay the foundation of your new site or web-based application.

4. Information Architecture + Site Mapping

Ensure that your content makes sense to your audience by utilizing IA in creating and optimizing content structure, taxonomy, and tagging opportunities.

5. Technical Audit

We create full spectrum assessments of your technology assets and business processes, providing you the perspective and context to make decisions on prioritizing necessary technology upgrades and enhancements.

6. Content Strategy

Understand how to utilize and leverage your content as a digital communications solution. From content taxonomy and tagging, to copy writing to social media management, our services will help you leverage all of what the web can do for your communication needs.

Fuse IQ is a Seattle based, full service digital agency. We have been developing successful human-centered websites, web-based data-driven applications and communications strategies for various UW departments for over 10 years!

Why UX is important, and how to get started

Why do you create/manage your website? For your users, right? Your users are the be-all and end-all of your website or application.