Content Strategy

Empower your mission through pragmatic insight

A great idea starts with a solid and insightful strategy, and flourishes when communicated through meaningful content. Let us help you expand your mission and grow your impact in the digital realm.

1. Goals

Together, let’s sit down and start by defining your goals, and helping you understand the best ways to achieve them. By identifying and mapping outcomes, your project gains the benchmarks it needs to reach success.

2. Audience + Personas

Identify and connect with your target audiences in more effective ways by understanding who they are, why they are visiting, and what drives their behavior.

3. Inventory + Analysis

Content inventory and analysis allows us to understand the extent and range of content in your current site, and find opportunities for improvement. These critical components inform decisions on data modelling, information architecture, user experience, as well as display mechanisms, and lay the foundation of your new site or web-based application.

4. Information Architecture + Site Mapping

Ensure that your content makes sense to your audience by utilizing IA in creating and optimizing content structure, taxonomy, and tagging opportunities.

5. Technical Audit

We create full spectrum assessments of your technology assets and business processes, providing you the perspective and context to make decisions on prioritizing necessary technology upgrades and enhancements.

6. Content Strategy

Understand how to utilize and leverage your content as a digital communications solution. From content taxonomy and tagging, to copy writing to social media management, our services will help you leverage all of what the web can do for your communication needs.

WHAT IS ACCESSIBILITY

In order to make sure websites are accessible to all users, regardless of their abilities, the Americans with Disabilities Act (ADA) has resulted in standards for the web in the form of

Development of a website for a progressive housing authority, employing a modern content management system, propelling the organization forward in their digital evolution.

Fuse IQ is a Seattle based, full service digital agency. We have been developing successful human-centered websites, web-based data-driven applications and communications strategies for various UW departments for over 10 years!